Siren Design Group
Overview
Siren Design was founded in 2006 by Mia Feasey. The interior design firm expanded from Sydney to Melbourne and Brisbane…
Content of the firm’s business conception
• Product/service idea
• Innovativeness of the product/service idea
• Markets intended to serve
• Intended market share
• Intended firm size/growth
• Intended form of coordination
• Resources, capabilities, know-how
Firm growth
• Growth in number of employees
• Growth in number of sales
• Growth in number of assets
Firm crisis/ growth threshold
• Performance data (e.g., stagnating and declining growth rates, returns, turnovers)
Organizational structure
• Number of hierarchies
• Degree of responsibility delegation
• Ownership and/or management composition
• Number of divisions
• Formalization of reporting lines
Structural change
• Change in the number of hierarchies
• Change in the degree of responsibility delegation
• Change in the ownership and/or management composition
• Change of the number of divisions (investment or divestment)
• Change of the formalization of reporting lines
• Merger and acquisition activities
Motivation, incentive structure, human resource management practices, corporate culture
• Intensity of communication between the entrepreneurs/management and the firm members
• Intensity of communication among the top management
• Intensity of communication and interactions within divisions
• Intensity of communication and interaction across divisions
• Number of divisional meetings
• Number of cross-divisional meetings
• Extent of shared decision-making
• Intensity of control
• Financial intensive schemes
• Encouragement vs. financial incentives for coming up with ideas for technological and organizational improvement
• Cross-divisional exchange of employees
• Training
• Career tracks
• Social events